Marketers Can Now Fully Customize and Segment Competitive Data Collected Across Email and Social Channels and Develop Digital Marketing Insights via Real-Time Analytics

(PORTLAND, OR) – October 4, 2012 - Yesmail Interactive, an Infogroup company which powers intelligent customer interactions, today released the newest version of its competitive and market intelligence solution, Yesmail Market Intelligence 2.0.

With the new and enhanced functionalities introduced in this release, Yesmail Interactive further enables its clients to improve their marketing efforts and create successful multichannel strategies based on tracked digital campaign data. Yesmail Market Intelligence 2.0 offers unprecedented customization capabilities, enhanced analytical capabilities and a more effective user interface. In this upgraded version, users can now completely customize the tool by tracking competitive campaigns based on pre-selected variables such as a high engagement score, a specific type of promotion, campaign theme and more. Advanced analytics built into the tool allows marketers to identify successful campaign themes and offers from top-performing competitors, track historic campaign performance, measure daily growth of competitors’ social following, and much more.

“As digital marketing continues to be a top revenue driver, Yesmail Interactive continues to ensure that our clients are a step ahead of their competition,” said Jason Warnock, VP, Yesmail Interactive. “Since the release of the tool in February, we began to notice that enabling more customization capabilities to settings, views and an increase in analytics would provide our clients the unparalleled ability to outperform their competition across digital channels.”

New and improved features include:

Dynamic Filtering of Competitive Data: Set up advanced keyword, channel, date range, and engagement filters in order to track performance of relevant campaign types and adjust strategy accordingly. This functionality helps marketers identify tactics that have been successfully applied by competitors and integrate the best-of-breed ones into their own strategy.

Real-Time Enhanced Analytics and Insights: Analyze information with new built-in, real-time analytics that enable users to drill deeper into the data on a campaign, channel, competitor, or custom levels and see spikes in channel and campaign engagement, volume, and follower growth, while identifying trends in deployment times and channel usage.

Exports: Export all campaign data in a PDF and CSV format for further analysis or presentation purposes. All creative content can be exported in a graphic-rich PDF format so that users can easily compare and contrast competitors’ campaign design, calls to action, and promotions.

Compare Feature: Create side-by-side comparisons of up to four different competitors at a time. The analytics utilized for these are: campaign count, campaign engagement, and campaign deployment times. The comparisons are produced as easy-to-understand interactive charts that can be exported and featured in any presentation or report.

Personas: Monitor email marketing messages of your competitors using predefined subscriber categories, which enable you to view promotions sent to different audience segments based on geographical regions, age, and gender. This feature provides insight into the type of offers your competitors are promoting to different segments of their databases.

“Yesmail Market Intelligence 2.0 is an example of our commitment to keeping our clients ahead of marketing trends,” said Michael Fisher, President, Yesmail Interactive. “We are continuously improving our technologies and innovations in order to make sure they are leading in their vertical. Yesmail Market Intelligence 2.0 is the must-have platform to ensure that your digital strategy is relevant, effective, and speaks to the consumer. Ultimately, learning from your competition means that you can outperform them.”

To learn more about the new and improved Yesmail Market Intelligence 2.0, call 1-877-YESMAIL, email sales@yesmail.com or request a demo.

About Yesmail Interactive
We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment. We help you compete in the age of the customer. For more information, call 1-877-YESMAIL or visit www.yesmail.com.

About Infogroup
Infogroup helps companies increase sales and customer loyalty through its high-value data and innovative multi-channel digital and offline marketing solutions.  Infogroup enables its clients – from local businesses to Fortune 100 companies – to target, connect with and engage their most valuable audiences.  With cutting edge technology and analytics bolstered by our proprietary, real-time Data Axle ™ of contextually relevant information on more than 230 million individuals and 24 million businesses, Infogroup delivers the complete spectrum of value added data, direct and digital marketing solutions. For more information, please visit www.infogroup.com.

New Testing Solution Features Multivariate Testing, Built-In Statistical Analysis, and Greater Automation

(PORTLAND, OR) – January 31, 2013 - Yesmail Interactive, an Infogroup company which powers intelligent customer interactions, today announced its new test optimization solution. This new solution helps email marketers deliver better business results by providing sophisticated testing capabilities, while removing the need for manual intervention to interpret test results and implement their findings.

In this new release, Yesmail Interactive’s testing solution streamlines and automates many of the steps required to set up tests, analyze results, and implement the test findings to improve email campaigns. By reducing the workload associated with testing, this solution eliminates a key barrier that marketers face when using testing to optimize their email messages.

In addition to greater automation, the solution provides stronger testing techniques to marketers that deliver powerful insights in a quicker time-frame. It not only provides A/B testing, which tests two versions of a single variable in an email, but also includes multivariate testing, which can examine several versions of multiple variables in a single test. Because marketers can test more variables simultaneously and isolate improvements to specific variables or combinations of variables, the solution enables them to leapfrog competitors who are only implementing simple A/B tests.

Furthermore, the new solution enables marketers to ensure that tests deliver concrete improvements to business results by providing greater control of test parameters and built-in statistical analysis. Users can select from a range of test evaluation criteria from traditional email KPIs, such as open rate, to business metrics such as purchase value. Test results are validated using automated statistical analysis and presented using intuitive charts and graphs. This eliminates false positives and ensures that test findings will repeatedly deliver better results.

“The benefits of email testing are well known,” says Julie Anne Reda, VP of Product Strategy at Yesmail Interactive, “but most marketers are unable to make full use of testing to optimize their campaigns. The current offerings in the marketplace provide limited automation of the test process or very simple testing techniques and data analysis. These leave most of the administrative burden on the user and limit the benefits of testing by producing unreliable recommendations. Our solution reduces the workload on the user and provides a greater level of precision and control. This enables users to quickly make real improvements to their programs that will consistently increase ROI.”

Key capabilities within this upgrade include:

Simplified Test Set Up: Users can plan, create and execute tests in one central location, removing the need to jump to different sections of the platform in order to create templates and set up test parameters. This provides a more streamlined user experience and reduces the time required to create tests.

Greater Automation: Manycomponents of test creation, deployment, data collection, and analysis are automated to reduce the manual work associated with a test program. Users can also configure tests to automatically select the winning test message based on pre-set evaluation criteria, deploy the message to the rest of the population at a pre-set schedule, or require the system to wait for user interaction.

More Control of Test Parameters: Users can precisely select the test group composition and size, as well as the test duration. In addition, a greater range of criteria are available to evaluate tests. These include standard email metrics such as: open rate, click-through rate, and click-to-open rate. They also include ROI metrics such as purchase volume. This enables users to optimize their email program in ways that matter most to their business

Advanced Testing: A greater range of testing techniques is now available. In addition to A/B testing, users can also test up to 4 variations of the same variable against a single control, creating A/B/C/D/E tests. They can also use multivariate tests to simultaneously evaluate several versions of two or more variables (such as personalized subject lines and dynamic content blocks) together in one experiment. This provides quicker testing and enables greater insights.

Sophisticated Analysis: Data collection and analysis is in real-time and includes statistical analysis of the results, such as confidence levels and intervals. This increases the reliability of both the test results and the subsequent recommended improvements.

“Yesmail Interactive is unique because it is a leader in both email marketing technology and services,” says Michael Fisher, President of Yesmail Interactive. “By taking the experience and statistical expertise of our professional services team and using it to improve our platform, we are taking email testing to a whole new level in terms of power and availability. Now marketers of all sizes, from smaller organizations to large enterprises, are able to use enterprise-class testing to enhance their customer interactions and increase their revenue.”

About Yesmail Interactive
We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment. We help you compete in the age of the customer. For more information, call 1-877-YESMAIL or visit www.yesmail.com.

About Infogroup
Infogroup enables its clients –from local businesses to the Fortune 100 – to increase sales and customer loyalty through its high-value data and innovative multichannel digital and offline targeted marketing solutions.

Our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses, is at the core of what we do. For more information, please visit www.infogroup.com.

New Talent Positions ITS to Deliver Enhanced Strategic Marketing Insights and an Integrated Client Services Approach

(OMAHA, NE) – {February 28, 2013} Infogroup Targeting Solutions (ITS) has expanded its Client Services and Marketing Strategy & Insights teams with seasoned talent to help meet the growing demand for comprehensive, data-driven multichannel services to mid and enterprise companies. The growth of the Client Services team will enable ITS to provide an integrated services model that spans across sales and delivery, and includes real-time data, strategy, analytics, technology, thought leadership and services. Expansion of the Marketing Strategy and Insights team will enable more clients to leverage sophisticated analytics to help find and acquire new customers faster, deepen relationships with existing ones and more effectively leverage marketing dollars. These teams empower clients to anticipate their customers’ behavior, target high-value customers effectively, and increase response rates.

This talent increase will further enable Infogroup Targeting Solutions to deliver on its mission to help companies increase sales and customer loyalty through analytically driven consumer and business solutions that help sales, operations, and marketing.

“We are focused on building exceptional and long-lasting relationships with our clients and are excited to bring in talented individuals to help us further support our client goals,” stated Don Patrick, President of Infogroup Targeting Solutions. “This new team will enhance the analytic, customer, and multichannel marketing strategies we can provide to our clients.”

The new team members include:

Client Services: Sumit Bhalla joins as Vice President of Client Services and brings over 15 years of integrated sales, marketing, and CRM delivery. Sumit will help leverage and develop relationships across services, delivery and thought leadership. He comes from Merkle where he was Senior Director of the Insurance and Wealth Management vertical. He helped manage relationships with clients such as AARP, Travelers Insurance, and Liberty Mutual. Prior to Merkle, Sumit was Director of Marketing Systems for Liberty Mutual’s Personal Market. At Liberty Mutual he was responsible for the strategic development of sales, marketing, and service technologies across the agency, call center, Internet, and third party channels. Sumit holds a B.S. in electrical engineering from the Worcester Polytechnic Institute.

Client Services: Suzanne Darling joins ITS as Vice President of Client Services and will help create and drive marketing strategy for clients’ business goals. Suzanne brings over 20 years of experience in database marketing and has superior knowledge in strategic marketing with an analytic focus for enterprise clients. She comes from Targetbase where she was VP of Client Services. Here, she had key roles in high profile client relationships, consumer intelligence, and development as well as execution of multichannel CRM campaign planning. Prior to Targetbase, Suzanne held management positions at Epsilon, EMC, and Hill-Holliday. She holds a Bachelor of Arts in Political Science from Boston College and a Masters in Marketing/Management from Babson College.

Marketing Strategy & Insights: Lynne Bolen joins ITS as Vice Presiden of Marketing Strategy and Insights. Lynne will be an integral player in providing leadership and strategic guidance to clients and internal teams. She comes from Merkle where she held key consulting roles and executed in discovery sessions, maturity assessments, customer development, gap analysis, priority assessments, and the development of implementation roadmaps. Prior to Merkle, Lynne held senior leadership positions at Fidelity, One-to-One Interactive and Digitas. Lynne brings a wealth of knowledge in research, analytics, measurement, and marketing strategy. She holds a Bachelor of Arts in Economics from West Virginia University and a Masters in Business Administration from the University of South Carolina.

Marketing Strategy & Insights: Madhu Gosh joins ITS as Vice President of Analytics. Madhu’s primary role will be leading Financial and Business Operational plans for her group in addition to managing and developing the analytic teams, processes, and products. Madhu has held various leadership roles in Product, Marketing Analytics and Strategy enabling Fortune 500 companies to leverage big data and business intelligence to drive strategy. Madhu most recently came from ADP where for the past 3 years she led the Corporate Marketing Analytics function and created a comprehensive, enterprise-wide Business Intelligence and Predictive Analytics program. Prior to ADP, Madhu held senior roles at Dun & Bradstreet and Alliance Consulting. Madhu holds a Masters Degree in Engineering from Georgia Tech and a Bachelors in Chemical Engineering from Jadavpur University in India. She speaks at Marketing Conferences and Business Schools on data-driven business best practices.

“We are excited about adding new talent to the seasoned Client Services and Strategy & Insights teams,” stated David McRae, Chief Operating Officer of Infogroup Targeting Solutions. “These individuals all have an exceptional blend of experience that combines client services, multichannel marketing, and strategic growth. We're looking forward to enhancing our ability to deliver data-driven results for our clients.”

About Infogroup Targeting Solutions
Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. With exclusive access to the Data Axle™, we build multichannel solutions using contextually relevant information on 235MM individuals and 24MM businesses.

Minimize Bulking and Blacklisting Through Comprehensive Data Hygiene

PORTLAND, OR – April 16, 2013–Yesmail Interactive, an Infogroup company which powers intelligent customer interactions, today announced the release of Yesmail Data Intelligence. The service is designed to improve users’ email deliverability rates through comprehensive data hygiene resulting in a cleaner subscriber database. Yesmail Data Intelligence is available to all marketers, regardless of ESP and Yesmail affiliation.

Yesmail Data Intelligence is a best-in-class data hygiene service that enables marketers to verify subscribers’ email addresses. Ensuring the validity of their email data prevents marketers from sending messages to spam trap email addresses, as well as non-existent or closed-down accounts. This significantly reduces the risk of serious deliverability issues including blacklisting, major ISP blocking, and excessive bounce rates.

"Ensuring optimal deliverability rates has become a priority for marketers since even the smallest deliverability issue can result in hundreds of thousands of dollars in revenue loss," said Jason Warnock, Vice President Market Intelligence and Measurement, Yesmail Interactive. "One of the most effective ways for marketers to ensure their messages are consistently reaching their customers’ inboxes is to maintain a clean database and perform data hygiene on a regular basis. In our experience, marketers who achieve highest deliverability rates typically scrub their lists on a weekly or monthly basis, depending on their subscriber acquisition rates."

With Yesmail Data Intelligence, marketers are able to identify faulty email addresses and clean their databases before campaign deployment, thus protecting their sending reputation and optimizing their deliverability rates. In addition, this service has been designed to identify known malicious email accounts and domains within a sender’s database that can cause major email blocks or delays on active email programs. Key uses for Yesmail Data Intelligence include:
• On-going Data Hygiene: removes invalid or closed-down accounts and domains from new-to-file subscriber lists
• Email Confirmation Process: validates all newly opted-in email addresses prior to deploying welcome campaigns
• Reactivation Campaigns: verifies subscriber data prior to re-engaging inactive contacts
• Onboarding Process: ensures any questionable or problematic email data is verified or removed when changing ESPs to prevent the migration of
  deliverability problems from one provider to the next

“The addition of Yesmail Data Intelligence is a tremendous benefit to our service suite,” said Michael Fisher, President of Yesmail Interactive. “Using this service, we recently analyzed many of our clients’ subscriber data and discovered that as much as 33% of some databases consisted of non-existent users. This discovery protected our clients from a variety of deliverability issues and saved them thousands of dollars in email deployment costs.”

To learn more about how Yesmail Data Intelligence can help improve your deliverability rate, call 1-877-YESMAIL, email sales@yesmail.com or visit www.yesmail.com.

ABOUT YESMAIL INTERACTIVE
We power intelligent customer interactions.  We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy.  We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment.  We help you compete in the age of the customer. For more information, visit www.yesmail.com.

About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

PORTLAND, OR – May 2, 2013 –Yesmail Interactive, an Infogroup company which powers intelligent customer interactions, today announced its exclusive sponsorship of the Friday breakfast session at MediaPost’s Email Insider Summit.  The presentation, titled: “Big Data is Nothing but a Big Opportunity,” will take place this Friday, May 3^rd at 8:15am EDT.

Increasingly, getting your customer to say YES is more and more challenging.  Today’s e-mail marketer has a difficult time leveraging big data to drive the appropriate insight that produces results.  One area Marketers can utilize this data is around the strategy they employ to get the right offer to their customers via personalized content messaging.  Michael Fisher, President, Yesmail Interactive will present on how to marry the art and science of data, analysis, and measurement to drive the disruptive results marketers are looking for. 

Yesmail Breakfast Presentation at MediaPost’s Email Insider Summit Details:

Title:                 Big Data is Nothing but a Big Opportunity
Presenter:         Michael Fisher, President, Yesmail Inteactive
When:               Friday, May 3, 2013
Time:                8:15am EDT
Location:          Omni Amelia Island Plantation Resort, FL
Live Stream:      http://www.mediapost.com/emailinsidersummit/

“Big Data has actually been around for years,” said Michael Fisher, President of Yesmail Interactive. “The difference is that we now have the technology to leverage it. Marketers should not be overwhelmed by all the data available at their fingertips. Instead, they need to extract data insights to drive their customer engagement strategies. We are excited to share these best practices as we lead the charge in driving big data insights into email ROI.” 

To learn more about how Yesmail can help you get the insights necessary to drive your customer conversion and retention, call 1-877-YESMAIL, email: sales@yesmail.com, or visit: www.yesmail.com.

ABOUT YESMAIL INTERACTIVE
We power intelligent customer interactions.  We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy.  We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real-time multichannel environment.  We help you compete in the age of the customer. For more information, visit www.yesmail.com.

About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

(OMAHA, NE) – May 14, 2013- Infogroup, the leading provider of high-value data and multichannel marketing solutions, announced today that Howard Schnuer will be joining the Small and Medium Business (SMB) Division as their Vice President of Marketing. Infogroup’s SMB division helps businesses acquire and retain customers through data-driven multichannel solutions including: InfoUSA, InfoCanada, Salesgenie, Credit.net and ReferenceUSA.

“I was attracted to Infogroup’s innovations around data technology,” said Schnuer. “Their ability to deliver high value data in real-time, through the Data Axle™, and their expanding capabilities around mobile is compelling. I’m excited to be a part of these initiatives that will bring value and drive revenue for small and medium businesses.”

A former client of Salesgenie, Schnuer comes to Infogroup from Restaurant.com where he led the marketing and sales efforts of the Business to Business Incentive & Loyalty Solutions division. He held several senior level roles in marketing where he focused on the transformation of their marketing campaigns. These lead to a reinvigoration of the brand and significant increase in revenue. With over 20 years of direct marketing experience, list brokerage and management, social media marketing, multichannel marketing, telemarketing and lead generation, Schnuer has held key leadership roles across a number of companies including: W.W. Grainger, Hammacher Schlemmer as well as Citicorp.

Schnuer received his Bachelor of Science in Marketing from Bentley College and his Masters of Business Administration from CUNY, Baruch College. He has also earned honors for his participation in the Dale Carnegie Graduate Course and the Direct Marketing Educational Foundation's Collegiate Institute. He will be based out of the Chicago office.

“Schnuer has the right mix of innovation and experience that we look for in our talent,” stated Amit Khanna, President of Small and Medium Business, Infogroup. “We are excited that he’s joining us and are looking forward to working with him as we continue to introduce new value added features and capabilities across our solution suite.”

About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

Omaha, NE – July 9, 2013 - InfoUSA, a leading provider of targeted mailing lists, sales leads and marketing campaign services, is excited to announce it now offers targeted business email lists. This enhancement gives businesses a powerful avenue through which they can reach prospective customers and advance their end-to-end marketing strategies.

Customers can now search more than 14 million verified business email addresses, through the self-service tool at www.infousa.com or with the assistance from a marketing expert, to create their ideal contact list. Search criteria include firmographic categories such as: executive title, type of business, geography, size of business by sales volume and number of employees, as well as website address.  These firmographics from our 100% telephone verified businesses are also available for customers to add to their own email list.

The business email addresses are compiled from a variety of sources including: telephone interviews, phone directories and trusted third parties.

“InfoUSA has created our business email list solution to give customers an extremely easy and effective way to send email to the right people, at the right businesses virtually anywhere in the U.S.,” said Amit Khanna, president, small & medium business, Infogroup. “Our customers can rest assured that the email addresses selected from our U.S. Business database are processed to verify deliverability and that IP addresses are checked for legitimacy.”

For over 40 years, millions of businesses have relied on InfoUSA, an Infogroup brand, to help target and acquire new customers, grow their sales, clean and update their databases and make business credit decisions. InfoUSA compiles the most up-to-date marketing lists and sales leads containing powerful, in-depth demographic information. InfoUSA makes it easy to reach potential customers with complete direct mail and email marketing services, which include everything from purchasing the targeted list to the design and delivery of the marketing program.

To learn more about business email address lists or other InfoUSA sales and marketing services, call 866.325.8141 or visit www.infousa.com/business-emails.
                                                                                                                         
About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

Meeting the Demand of Omnichannel Marketers by Giving Them a Single View of Their Complete Customer Profile

PORTLAND, OR – July 25, 2013–Yesmail Interactive today announced its partnership with RedPoint Global, a leading provider of marketing campaign management and big data management software.

Designed to scale, the RedPoint Convergent Marketing Platform™’s seamless data integration with the Yesmail Marketing Platform gives digital centric marketers further analysis and targeting capabilities. It provides Yesmail with the robust front-end data selection and segmentation capabilities required to define and drive highly personalized digital communications. 

In a recent Gleanster Research survey, more than 86 percent of marketers say that having a more complete picture of customer attributes would increase revenue. But they still have a long way to go in getting there.

“Most marketers say they have a good or excellent understanding of customer demographics and transaction history,” said Ian Michiels, Principle & Managing Director, Gleanster. “However, they struggle when it comes to deeper insights like customer participation in social media, household composition and customer channel preference.”

“With RedPoint, Yesmail is able to give digitally savvy, omnichannel marketers the ability to easily access advanced insights about their customers, independent of channel,” said Michael Fisher, President of Yesmail Interactive. “This solution provides flexibility and economic benefits unmatched in the market. It allows marketers to leverage the disciplines developed in traditional off-line marketing and apply them to today’s digital, always-on marketer.”

The RedPoint Convergent Marketing Platform is integrating specifically with Yesmail Enterprise and links customer data across physical, mobile, ecommerce and social domains by integrating advanced technologies for big data capture, identity resolution, streaming analytics, performance management as well as campaign design and execution in one easy-to-use solution.

“Yesmail now gives marketers the ability to rapidly integrate disparate data sources to create a 360 degree view of customers,” said Dale Renner, CEO, RedPoint Global. “Changing data – at whatever volume or velocity – can be  easily assimilated, ensuring the most complete, up-to-date view of  customers. This unique capability enables marketers to deliver extremely precise one-to-one interactions and is essential to creating relevant and timely customer experiences.”

To learn more about how Yesmail can help you better understand your complete customer profile and drive data-driven campaign strategies, call: 1-877-YESMAIL, email: sales@yesmail.com or visit: www.yesmail.com.

About RedPoint Global
RedPoint Global provides the only marketing platform that empowers marketers to bring together whatever customer data they need to create precise one-to-one interactions with customers across any marketing channels. Unlike other marketing solutions, the RedPoint Convergent Marketing Platform enables users to quickly extract the customer data they need from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right communications -- whenever and through whatever channel required -- all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information please visit www.redpoint.net or email contact.us@redpoint.net. 

About Yesmail Interactive
We power intelligent customer interactions.  We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy.  We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real-time multichannel environment.  We help you compete in the age of the customer. For more information, visit www.yesmail.com.

About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

New Survey of Executive-Level Marketers Finds That Most B2C Companies Lack The Ability To Send Personalized, Targeted Campaigns Based On Relationship-Oriented Customer Data

CHICAGO, IL – August 5, 2013 – A new study released today by Yesmail Interactive, in conjunction with Gleanster, a leading analyst firm, finds that 80 percent of consumer-facing companies don’t understand their customers beyond basic demographics and purchase history.

The report, "Customer Lifecycle Engagement: Imperatives for Midsize-to-Large Companies," reveals that marketers think they know their customers well, but they lack the deep data insights that would enable them to send personalized, relevant campaigns. Gleanster surveyed 100 senior-level marketers with online and offline sales models to gauge the state of customer engagement among companies with $10 million to more than $1 billion in revenue.

The research shows that mid-size and large B2C companies are struggling to achieve customer intimacy, and many marketers lack the data and technology they need for more effective segmentation.

"Companies need access to more robust sources of data and technology that allows them to communicate via multiple channels and send meaningful, relevant message streams," Michael Fisher, President, Yesmail Interactive said. "The battle for market share now rests on building customer relationships, not simply a promotional coupon approach. Brands that don't get to know their customers intimately and drive the value of the relationship won’t survive.  If brands are not relevant at scale, their customers will find another brand that is."

Shift toward relationship customer data
According to the survey, marketers lack understanding when it comes to relationship-oriented customer data. Yet 88 percent of respondents still consider their customer engagement strategies – including knowing the optimal message, channel and time to send to each customer – to be effective. This suggests that marketers are limited by what they perceive to be successful legacy tactics.

Among the report’s key findings:

• When it comes to transactional data, 53 percent of marketers say they have an excellent understanding of customers’ purchase history, followed by 42 percent for basic demographic information such as gender and age.
• Fewer marketers have an excellent understanding of relationship data, including customers’ level of participation in social media (20 percent), channel preference (21 percent) and household composition (27 percent).
• The top two sources of customer data used for segmentation are transactional: CRM data (67 percent) and point-of-sale data (56 percent).
• Less than half of marketers use data from sources that provide better targeting, including web browsing history and online behavior (41 percent), social data (38 percent), and third-party behavioral and attitudinal data (36 percent).
• While 40 percent of marketers use customer transactions such as purchases to trigger automated campaigns, only 21 percent use life-stage triggers such as birthdays or having a baby.

Eighty-six percent of the marketers surveyed said they could do a better job with segmentation if they had better customer data. When it comes to the top challenges that stand in the way of personalized customer communications, the respondents blamed limitations in marketing tools (42 percent), fragmented marketing systems (34 percent) and poor data quality (34 percent).

"Brands must build one-on-one relationships with their customers; but marketers don’t know how to get there," said Ian Michiels, Principal & Managing Director, Gleanster. “Companies need to start thinking in terms of the customer lifecycle and relying more on the data and insight that informs and develops the applicable lifecycle strategy.  This insight lets companies truly know their customers based on relationship customer data rather than just transactional data.”

To download the full report, please visit the Yesmail Interactive website.

About Gleanster
Gleanster is a new breed of market research and advisory services firm. Its benchmark research and Deep Dive analyst reports highlight the experiences of top performing organizations; why they invest in technology, how they overcome challenges, and how they maximize the value of their investments. Gleanster also aggregates thought leadership in the form of white papers and research reports from third-party sources, including solution providers — who, for their part, can create and maintain their own vendor and solution showcases on Gleanster to help further educate the marketplace. For more information, please visit http://www.gleanster.com.

About Yesmail Interactive
We power intelligent customer interactions.  We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy.  We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real-time multichannel environment.  We help you compete in the age of the customer. For more information, visit www.yesmail.com.

About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

Yesmail Launches Tool that Brings Together First- and Third-Party Customer Data in Cloud-Based Environment for Real-Time Tracking, Analytics and Multichannel Campaign Execution 

Portland, Ore. – September 10, 2013 – Yesmail Interactive, an Infogroup company, today announced the release of YesZone, a cloud-based solution that combines customer data from multiple sources and provides deeper insights so marketers can execute personalized, multichannel campaigns. This capability is for marketers that currently use Yesmail as their email service provider and future clients.
 
YesZone brings data and technology together in a flexible solution that enables marketers to track the entire customer lifecycle in one place and create rich audience profiles. It unites disparate traditional customer data – such as transactional, point-of-sale, social and email – and overlays it with more comprehensive data – such as behavioral, household and lifestage – giving the marketer a cross-channel view of all customer interactions. It is designed to bring maximum efficiency by means of a cost-effective model that is aligned with today’s marketer’s needs.
 
YesZone consolidates multichannel campaign management and analytics, allowing for a single execution point for email, web, mobile and social communications, driving results.
 
“YesZone facilitates the alignment of analytics, communication strategies and creative,” said Michael Fisher, president of Yesmail Interactive. “This enables improved results by delivering relevant and contextual communication to the customer whenever and wherever they expect them.”
 
According to Fisher, marketers realize traditional marketing strategies are declining in effectiveness and resulting in lower response rates and lower incremental sales lifts. Consumers are increasingly engaging only with relevant, personalized content.
 
“Marketers know they need to fully utilize all available customer data and use this data to coordinate consistently across channels at the right time and with the right message,” Fisher says. “YesZone gives marketers a single customer view, making every touch point count.”
 
For marketers, the solution makes customer communication more relevant, improves return on investment, leads to higher customer retention, increases customer profitability, identifies missed revenue opportunities and improves contextual communications. Here’s how YesZone works in real-time: 

• The solution combines first- and third-party customer data such as email, social media, transactional, behavioral, household and lifestage.
• The data is cleaned, scored and aggregated before being stored in a central cloud database.
• The cloud-based dashboard, business intelligence and analytics tools allow marketers to create narrow customer segments.
• The campaign management tool pushes out personalized communication to customers via email, social, and mobile channels.
• The campaign response data is fed back into the solution so messages and targeting can be further optimized.

“YesZone addresses the operational requirements of putting the abundance of critical cross-channel customer data and insight to work for marketers,” said Dan Hall, vice president of product and technology. “With YesZone, brands are able to track and measure the value of their customers across all digital channels, optimize interactions and make predictive analytic targeting choices while managing the customer lifecycle.”
 
For more information on YesZone, call 1-877-YESMAIL, email sales@yesmail.com or visit www.yesmail.com.
 
About Yesmail Interactive
We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real-time multichannel environment. We help you compete in the age of the customer. For more information, visit www.yesmail.com.
 
About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

OMAHA, NE – September 11, 2013 – InfoUSA, a leading provider of high-quality business and consumer data and end-to-end marketing tools, is proud to announce that it has earned elite status with ResellerRatings.

ResellerRatings’ Elite Program recognizes excellence in customer satisfaction. To qualify, companies must meet stringent ratings standards and actively participate in resolving customer issues at ResellerRatings.

“Elite retailers like InfoUSA demonstrate a commitment to customer satisfaction by participating at ResellerRatings to survey shoppers and communicate with customers,” said Elaine Olshanetsky, head of business development at ResellerRatings. “ResellerRatings congratulates InfoUSA on earning the coveted Elite status.”

As of September 11, 2013, InfoUSA has been rated 9.92 out of 10 by its customers.

“I’m extremely grateful to our customers, not only for their business, but for taking time out of their busy schedules to tell the world about their high level of satisfaction with our products and the service they receive from our marketing experts,” said Amit Khanna, president, Infogroup Small and Medium Business. “We believe in going above and beyond for our customers, and our commitment to quality and service is reflected in these reviews.”

For over 40 years, millions of businesses have relied on InfoUSA, an Infogroup brand, to help target and acquire new customers, grow their sales, clean and update their databases and make business credit decisions. InfoUSA compiles the most up-to-date marketing lists and sales leads containing powerful, in-depth demographic information. InfoUSA makes it easy to reach potential customers with complete direct mail and email marketing services, which include everything from purchasing the targeted list to the design and delivery of the marketing program.

To learn more about how InfoUSA helps businesses find new customers, call 866.325.8141 or visit www.infousa.com. Our customer reviews can be found at www.resellerratings.com/store/InfoUSA.

About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit www.infogroup.com.

Mississauga, ON - September 24, 2013- Salesgenie, the leading subscription based lead generation solution, is expanding its databases to include more than 13.5 million consumers in Canada.
 
This enhancement will make Salesgenie the only subscription service to offer unlimited access to Canadian consumer data, which is updated on a monthly basis. Its databases also include 1.5 million Canadian businesses, 25 million U.S. businesses and 235 million U.S. consumers.
 
“We are continuously looking to drive revenue for our customers through the expansion of our data and capabilities,” said Amit Khanna, President, Small and Medium Business, Infogroup. “Adding this consumer data will significantly improve the ability to quickly and easily target high value prospects in Canada.”
 
This additional dataset further enables businesses to maximize their marketing efforts with Salesgenie’s features:

• Comprehensive Search: With its expansive demographic and geographic search options, businesses now have the power to pinpoint their perfect consumer prospects in Canada.

• Unparalleled Management: The tool’s innovative design allows for sorting and tagging, mapping locations, sharing individual leads via email, saving notes and scheduling follow-ups. In addition, Salesgenie makes it easy for people selling over the phone to add and update their Subscription Account Number (SAN) information online.

• Online and Offline Campaigns: Marketing through email and direct mail is simple with Salesgenie’s integrated campaign tools.

• Data Enhancement: Businesses can add missing and up-to-date information to their current customer files with the touch of a button.

Because Salesgenie’s data is scrubbed against the Do-Not-Call Registry on a daily basis, users also benefit from unlimited access to the most up-to-date, complete and compliant data available.
 
To learn more about how Salesgenie can help businesses find new customers, visit www.salesgenie.com or call 866.373.2066.
 
About InfoCanada
InfoCanada is an international division of Infogroup, the leading provider of high value data and multichannel marketing solutions. For more information, visit: www.infocanada.ca.
 
About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 25 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

The Solution Combines Advanced Technology with Deliverability Expertise in a Pricing Structure that Does Not Rely on Annual Contracts and Per-Event Charges

PORTLAND, OR – October 2, 2013 – Yesmail Interactive, an Infogroup company, today announced a significant advancement of its in-house email deliverability service. Yesmail Deliverability Intelligence provides comprehensive inboxing metrics, blacklisting reporting, and email creative rendering at a substantially lower price-point than that of the competition and is further enhanced with custom strategy services.

Yesmail Deliverability Intelligence is available to all marketers, regardless of size, email service provider, or mailing volume and frequency. The solution provides unmatched global ISP coverage and functionalities: it covers over 75 ISPs worldwide, provides email creative rendering for over 40 web, desktop, and mobile clients and enlists the expertise of dedicated deliverability experts.

“Yesmail Deliverability Intelligence is a decisive step to securing a truly all-in-one,full-service solution catering to the traditionally challenging deliverability area that is among the most important components of email marketing,” said Michael Fisher, president of Yesmail Interactive. “This service gives small and large brands alike the ability to effectively measure inboxing, identify deliverability challenges and proactively address them before they translate into thousands of dollars in lost revenue.”

At an appealing price point, Yesmail Deliverability Intelligence provides an integrated, full-service approach to deliverability and guarantees no separate pricing for complementary service components (technology and deliverability expertise).

The solution is comprised of four complementary components:

Inboxing: provides comprehensive reporting on email campaign placement within a recipient’s inbox. It showcases inboxing, bulking and missing rates for each message sent. Inbox reporting covers over 75 global ISPs, thus accommodating international client requirements for inboxing measurement.

Blacklisting: provides detailed daily and hourly scanning of a marketer’s IPs and sending domains for listings at all major blacklists. It enables marketers to immediately react in the case of a major block instead of unwittingly continuing to mail to recipients that never get their messages and are therefore never given the chance to convert. Instant blacklisting detection can save marketers hundreds of thousands of dollars based on their email program and average ROI.

Creative Rendering: enables marketers to view how email campaigns render in over 40 web, desktop, and mobile clients. This functionality allows brands to optimize their creative to ensure calls-to-action are visible and clickable in all email environments. Yesmail Deliverability Intelligence is the only solution that allows for images to be switched off in all clients and devices. This allows for improved design in both modes, which results in higher engagement.

Deliverability Strategy: provides a partnership with a knowledgeable and seasoned expert who translates all deliverability metrics into actionable strategy. The deliverability expert helps marketers navigate through any deliverability challenges, reach program projections and proactively implements deliverability best practices.

"As the holiday season approaches, marketers start sending more email and encounter more challenges reaching their subscribers’ inboxes,” said Jason Warnock, vice president, Market Intelligence and Deliverability, Yesmail Interactive. “Tackling those challenges requires a full-service solution that integrates deliverability measurement, analysis and strategy. Yesmail Deliverability Intelligence provides a solution that caters to marketers’ needs by combining robust technology with in-depth deliverability expertise."

To learn more about the new and improved Yesmail Deliverability Intelligence solution, call 1-877-YESMAIL, email sales@yesmail.com or Request a Demo.

ABOUT YESMAIL INTERACTIVE
We power intelligent customer interactions.We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy.  We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment. We help you compete in the age of the customer. For more information, visit www.yesmail.com.

About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 25 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

A Lifecycle Marketing Agency Connecting Marketers with their Customers Through Data-Driven Insights, Robust Communication Strategies, and Award-Winning Creative

Omaha, NE – October 14, 2013 – Infogroup, the leading provider of high-value data and multichannel marketing solutions, today announced the launch of its integrated agency services group, Yes Agency Services.  Yes Agency Services is designed specifically to enhance customer lifecycle marketing.

Yes Agency Services satisfies the savvy marketer’s demand for an integrated multichannel customer experience by leveraging the best of Yesmail Interactive and Infogroup.  Yes Agency Services delivers communication strategies that provide relevance to target audiences using a broad range of capabilities in data, analytics, audience communications and creative, with a collaborative client-focused culture.

“The Yes Agency Services approach offers our clients something unique by aligning diagnosis to deployment, or “D2D” as we like to call it,” said Mike Penney, Managing Director, Yes Agency Services. “It focuses on delivering relevant messaging to audiences, by linking all our agency services that mine and develop multichannel Big Data that power marketing technologies.”

Each of Yes Agency Services’ capability areas are structured into Centers of Excellence that deliver assessments, component offerings, strategies and roadmaps.  These Centers of Excellence include:

• Analytics and Insights:
  Identifying marketing opportunities by linking patterns of behavior (like profiled segments and predicted behaviors) with resource requirements to determine priorities and approaches.

• Strategies:
  Connecting insights, client objectives, customer behavior, and technology capabilities to develop and integrate multichannel communication strategies tailored to deliver relevant communications and provide bottom-line benefit.

• Creative:
  Bringing communications to life and ensuring their relevancy with a unique perspective in enterprise email marketing that includes optimizing communications for mobile viewership as well as social integration.

“Yes Agency Services offer a wide range of solutions to empower marketers with full cycle marketing capabiliites," said Mike Iaccarino, Chairman and Chief Executive Officer, Infogroup. "Bringing analysis, insights, strategy and creative together in one group gives our clients a greater diversity of capabilities to provide optimal multichannel experiences to their customers.”

To learn more about Yes Agency Services, call 1-877-937-6245 or email marketing@yesmail.com.

About Yes Agency Services
Yes Agency Services ensures delivery of relevant communication to our clients' customers using integrated capabilities in data, analytics, insights, customer communications, and creative services via a client-focused culture.  With a perspective that spans from diagnosis to deployment ("D2D") across the customer lifecycle, we incorporate the potential of data and marketing technologies in our approach and recommendations.  For more information, visit www.yesmail.com/services.

About Yesmail Interactive
We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy.  We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment.  We help you compete in the age of the customer. For more information, visit www.yesmail.com.

About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235MM individuals and 25MM businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

Data-driven provider to offer “one stop shop” marketing platform powered by Infogroup’s business and consumer data

Omaha, NE – Oct. 14, 2013 -Infogroup Targeting Solutions (ITS), a provider of data-driven services and solutions for sales and marketing across business-to-business, business-to-consumer and nonprofit, has announced the launch of iMarket360. iMarket360 integrates multiple channels into one platform.

The new solution will offer an integrated, centralized direct mail, email, social media and mobile marketing services platform. This will give ITS customers the ability to analyze data and manage distributed marketing campaigns through a single platform. iMarket360 integrates ITS data and real-time API technology powered by Distribion’s distributed marketing tool.

“Infogroup Targeting Solutions’ iMarket360 offering is a great fit for industries such as insurance, financial services, healthcare, pharma, hospitality, technology and franchises,” said Tom McSweeney, executive vice president of ITS Sales. “Our customers will be able to save time, money and resources while developing highly sophisticated marketing campaigns that will drive ROI and results.”

With over 250 million business and consumer contacts, ITS high value data enables businesses to reach insights about customers to craft targeted messages and determine channel preferences. iMarket360 then allows businesses to use this data to execute campaigns through multiple channels and measure the effectiveness within a single platform. The solution also integrates with leading CRM providers such as Salesforce.com, Microsoft Dynamics and Pivotal CRM.

“We are extremely excited about partnering with Infogroup Targeting Solutions to deliver a high value data solution fused with our distributed marketing platform,” said Tim Storer, CEO of Distribion. “The combination of Infogroup’s high value data and Distribion’s distributed multichannel marketing technology makes it possible for our clients to complete marketing campaigns without interacting with multiple technologies at once”.

iMarket360 will be debuted at the DMA2013 conference taking place October 12-17, McCormick Place West, Chicago at booth #501.

About Infogroup Targeting Solutions
Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. With exclusive access to the Data Axle™, we build multichannel solutions using contextually relevant information on 235MM individuals and 25MM businesses. For more information, visit www.infogrouptargeting.com.

About Distribion
Distribion develops technology infrastructure that allows corporate and local marketers, field sales, and marketing partners to efficiently create, store, localize, manage, and measure marketing communications across various channels.

Optimizes Loyalty Marketing with Template Systems and Insight Analysis

PORTLAND, OR – November 18, 2013 –Yesmail Interactive, an Infogroup company that powers intelligent customer interactions, today announced that Marriott International has selected Yesmail as an agency partner for email marketing creative and customer communication experience strategy on its loyalty program, Marriott Rewards.

Marriott Hotels is Marriott International’s signature hospitality brand that enables next-generation customers to ‘travel brilliantly’ with groundbreaking concepts, like Mobile Check-In on its popular smartphone app. Marriott Rewards members are able to earn and redeem points at more than 3,800 Marriott hotels and resorts across 72 countries and territories. By working with Yesmail, Marriott is able to develop insights-driven loyalty marketing strategies that address the needs of their customers, and create mobile-friendly email campaigns more efficiently.

“The customer always comes first and today, when half of Americans own a smartphone, that means thinking mobile-first,” said Clark Cummings, Senior Manager, Email Marketing – Marriott Rewards. “Our email marketing programs have to optimize the user experience by catering to what travelers want. Yesmail has a solid background in making campaigns relevant, on-brand and easy-to-consume.”

Key reasons Marriott Rewards chose Yesmail:

• Time-saving email master templates
• Email style guides for brand consistency
• Comprehensive program assessments
• Dedicated strategists to optimize campaign performance with standard review sessions
• Data-driven test plans and analysis for informed marketing programs
• HTML-ready creative assets

“Hospitality is a highly-competitive industry,” said Michael Fisher, President of Yesmail Interactive. “We look forward to growing our relationship with Marriott Rewards through effective marketing programs which continue to stand apart and encourage repeat happy customers.”

To learn more about how Yesmail can help you improve the efficiency and ROI of your marketing campaigns, call 1-877-YESMAIL, email sales@yesmail.com or visit www.yesmail.com.

About Marriott International
Marriott International, Inc. (NYSE: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with more than 3,800 properties in 72 countries and territories and reported revenues of nearly $12 billion in fiscal year 2012.  The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands, including Marriott Hotels, The Ritz-Carlton, JW Marriott, Bulgari, EDITION, Renaissance, Gaylord Hotels, Autograph Collection, AC Hotels by Marriott, Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn, TownePlace Suites, Marriott Executive Apartments, Marriott Vacation Club, Grand Residences by Marriott and The Ritz-Carlton Destination Club. For more information or reservations, please visit our website at www.marriott.com and for the latest company news, visit www.marriottnewscenter.com.

About Yesmail Interactive
We power intelligent customer interactions.  We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy.  We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real-time multichannel environment.  We help you compete in the age of the customer. For more information, visit www.yesmail.com.

About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 25 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

Research from Infogroup Targeting Solutions Reveals that Those who Have Already Embraced Big Data are More Likely to Invest in Real-Time and Other Technologies in 2014

Omaha, NE – December 9, 2013 – According to a survey from Infogroup Targeting Solutions (ITS), nine out of 10 marketers plan on investing in big data solutions and 54 percent have already done so.

Conducted at the Direct Marketing Association’s 2013 Annual Conference, the survey polled nearly 400 mid-and upper-level marketing professionals on their plans for 2014, attitudes toward technology adoption and budget considerations. Of those who have already invested in big data, a majority (85 percent) are already seeing returns. By contrast, 33 percent who described themselves as “uncertain” about the role of big data estimate that they will invest in five years or more.

“We’re at a turning point with big data, real-time and other technologies that have, until recently, served as little more than buzzwords,” said Dave McRae, president of ITS, which provides high value data, sales  and multichannel marketing solutions. “Now is the time to step up and invest in technologies that will reap the most rewards. Moving forward, the challenge will be to determine which solutions garner results for a given organization and how to incorporate findings from new technology into future efforts.”

The 2013 survey found that those who have already invested in big data were more likely to invest in real-time technologies in 2014. Seventy-two percent of big data investors intended to invest in real-time technology next year, compared with 18 percent of all respondents. Budget limitations may be to blame among those who lag behind with big data, real-time, multichannel and other efforts. While nearly a third of marketers are executing data-driven multichannel campaigns through a single integrated platform, 35 percent say they haven’t yet used big data for multichannel due to budget limitations. Eleven percent of marketers, however, say no such limitations exist to prevent them from using big data to deliver multichannel marketing programs.

“While technology adoption isn’t always an indicator of marketing sophistication, the survey shows that marketers are still behind when it comes to understanding how to get the most out of big data,” said McRae. “In 2014, the successful marketer will be decisive and intuitive. Savvy marketers will invest in the tools and adopt strategies that have the greatest potential of delivering return.”

A full report on the DMA survey findings will be available on the ITS' website in January 2014. For more information on ITS products, research and insights, visit www.infogrouptargeting.com.

About Infogroup Targeting Solutions
Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. With exclusive access to the Data Axle™, we build multichannel solutions using contextually relevant information on 235MM individuals and 25MM businesses. For more information, visit www.infogrouptargeting.com.

PORTLAND, Ore. – Feb. 25, 2014 – For the first time ever, the proportion of consumers interacting with email on smartphones or tablets alone hit 50 percent in the fourth quarter of 2013, according to a new study from Yesmail Interactive.

In its latest Email Marketing Compass report, Yesmail, Yes Lifecycle Marketing’s email marketing solutions provider, analyzed 6.4 billion emails sent in Q4 on behalf of clients across different industries. Within one quarter, the percentage of consumers interacting with email exclusively on mobile devices spiked, email-generated mobile sales increased at triple the rate of desktop sales (52 percent vs. 18 percent), and the number of mobile orders went up by 58 percent. These findings indicate that marketers should consider mobile’s role in path to purchase as consumers are becoming more comfortable purchasing via smartphones and tablets.

“In quarters past, marketers have been embracing mobile as a variable in the consumer journey. Now, mobile should be marketers’ primary focus,” said Michael Fisher, president of Yes Lifecycle Marketing. “The increase in mobile sales indicates that consumers are not only more comfortable with mobile, but more comfortable with immediately acting on emails opened on a mobile device.”

Growth in mobile conversion rate (orders compared to clicks) outpaced the desktop conversion rate by more than two to one. In total, one in five purchases driven by email happened on a mobile device (18 percent compared to 82 percent for desktops). Of these mobile orders, 59 percent took place on a tablet and 41 percent, on a smartphone.

Consumers’ increasing tendency to open emails on one type of device has led to a decline in “hybrid” viewership, where consumers may open an email on a mobile device and view it again on a desktop (or vice versa). Hybrid viewership dropped almost 40 percent in a quarter, while the number of mobile-only subscribers grew by over 60 percent from June to December 2013. In addition, perhaps due to the holiday season, repeat purchase rate increased by 17 percent for desktops and 2 percent for mobile.

“The holiday season gave marketers a reason to implement mobile-first strategies. Now, the challenge will be to sustain the increased level of clicks and purchases,” said Michael Fisher. “In the first half of 2014, marketers have the opportunity to turn first-time mobile purchasers into repeat mobile purchasers by considering the impact that mobile devices have on every interaction with the customer.”

To download the full report, “Yesmail’s Email Marketing Compass: The Subscriber Domain Edition”, click here.

About Yesmail Interactive
We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment. We help you compete in the age of the customer. For more information, visit www.yesmail.com.

About Yes Lifecycle Marketing
Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with creative and strategy services honed on the optimization of delivering relevant marketing messages. This gives marketers the ability to source best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point. For more information, visit www.yeslifecyclemarketing.com.